It's summer 2018 and the hottest products both online and off are all about self-care and living your best life. With social media taking our beauty and fitness standards to new heights, it only makes sense that all of us are buying what the Internet is selling.

From false eyelashes to charcoal masks, consumers are buying health and beauty products now more than ever before. Whether you're looking to get in on this market as a seller or simply wondering what's trending right now, you'll see that these seven items are more popular than ever before.

1. Beard Oil

Beards have been on the rise in part due to social media. As more men start to grow their facial hair, there has been an increased need for proper beard grooming products. Enter the beard oil. Some of the bestselling beard oils are from relatively new companies that are taking advantage of the ever-expanding market.

2. Charcoal Masks

Charcoal masks are a particular item that has been selling quickly both online and offline. Whether you're looking on Instagram or walking through the aisles of your local drugstore, you're bound to see someone selling a charcoal face mask. These products advertise the use of activated charcoal to help detoxify and purify the skin.

3. Products for Balayage

Balayage is seriously trending right now. This hair coloring technique takes ombre to the next level by using highlights to boost volume and vibrancy. Instagram users that are going the DIY route have been purchasing balayage products for at-home use to get the look on their own.

4. Body Wipes

Men's hygiene is on the rise right now with many products targeted towards men's health and beauty. These popular body wipes are no different. These specific wipes are known as "dude wipes" and advertised to men as a way to aid in their hygienic routine.

5. Silicone Makeup Sponges

Makeup has yet to go out of style and the same can be said of their companion products. Silicone makeup sponges are ever-popular on social media and in person as they are the go-to for most makeup artists when it comes to applying makeup. These tiny brushes can be used for cream or liquid makeup to make applying the makeup a mess-free and smudge-free experience.

6. Anti-Cellulite Cup

This anti-cellulite cup trend is taking off on the web. Consumers use this suction cup to help reduce any cellulite on their legs. The cup works to target cellulite in the affected area, allowing the legs to eventually appear cellulite free.

7. Fake Eyelashes

Fake eyelashes have been a beauty world staple for a while but are now massively trending. As they are used in almost every makeup tutorial and by almost any celebrity, fake eyelashes are one of the best selling products in today's market. Trends come and go, but this summer 2018, these products are not going anywhere. Use this quick guide to help you stay in the know of what's in this summer.